Discover 5 Steps To Build An Effective Marketing Funnel Mode
You have good products and services, but you do not know how to bring your products and services to reach many target customers, thereby promoting business activities? A marketing funnel will be the best solution to help you solve the above problem.
In this article, I will analyze in detail for you to understand what a marketing funnel is and walk you through the steps to build a successful marketing funnel.
Table of contents
What Is A Marketing Funnel?
A marketing funnel is a model that describes the customer journey from learning about your brand to buying. The marketing funnel model will be consumer-centric, the process of screening potential customers who are interested in the product, and gradually converting it into purchasing and using that service.
The later the funnel is at the end, the smaller it will be. Usually, customers will visit your store a few times, then become a real customer, followed by providing value other than buying. Your job is to track these leads and lead them closer to the bottom of the funnel.
Building an effective marketing funnel helps businesses track the customer journey map, deploying an Online Marketing strategy more effectively. From searching for products > contacting the sales process > communication messages > becoming customers > loyal customers spreading the product to others.
The Stages Of A Complete Funnel
Marketers often classify funnel stages according to the AIDA model according to 4 common stages. This model will track the customer journey from the first interaction to conversion. However, each business will adjust the model to suit its business characteristics and marketing plan, for example, the stages can be broken down if needed.
Some marketers use a 3-step funnel to generate leads that are then nurtured and converted. Others add customer retention and remarketing to lead customers to the conversion stage. However, the AIDA model is still the most standard model, let’s take a closer look at the 4 stages of an AIDA marketing funnel.
Stage 1: Awareness
This is the step to bringing your brand and products to the target audience. This stage of the funnel focuses all of its resources on getting attention and reaching as many people as possible.
Let customers know the brand, awareness of the brand and products, and identify the audience for the next stage. The success of one stage is the amount that you have for the next stage.
Stage 2: Interest
This is a good stage because everyone in this stage is interested in your brand or product/service. They learn more about brands and products and want to know their features and benefits.
These people will review and compare your products with other brands. So in this step, you need to let them know the features and benefits of using the product and how it differentiates itself from other products. As well as why they should choose your brand product over another brand product.
This will make your product more attractive in the eyes of consumers. If you are a service business, communicating to potential customers that your brand differentiates is a core goal.
Stage 3: Desire
This is the stage where the consumer really wants to buy your product/service and the purchase intention is quite high. Simply put, this is the transition from “I like” to “I want to”. This is a positive signal for businesses to motivate consumers to buy.
From a marketer’s perspective, this stage is a big decision on whether or not the product is sold, you have to provide more value to convert leads into customers. Regular interaction with customers will also increase the likelihood that customers will love the product.
The interest phase greatly complements the desired stage, which occurs almost simultaneously. And the main goal of these two stages is still to attract consumers and make them want to own your product more than other products.
Stage 4: Action
This is the final stage in the AIDA model. Customers who stay to this stage are actually potential customers. You absolutely must not be negligent in this stage because just one more step and you can already sell.
In this final stage, the call to action is very important because it will greatly affect the conversion efficiency. So, you should optimize your CTA well and maybe combine some incentives or promotions to drive customer action faster.
The Benefits Of Using A Marketing Funnel In Your Business
As mentioned, the Marketing funnel is a customer purchase journey model, helping businesses track and plan customer marketing in each stage to ensure the highest efficiency. Therefore, most businesses should use a Marketing funnel because:
Improve Conversion Rate
Knowing the stage of customers you will have a strategy to attract them to know your product/service. The marketing funnel will help customers from the first step to the last step. From approaching, nurturing, and convincing them to buy your products and services. Understand the stage when businesses have appropriate marketing methods such as building trust and persuasion, thereby improving conversion rates.
The division of each stage in the marketing funnel will help you have a suitable and effective marketing strategy for each target audience. Right message, right audience, right need, right purpose…
Easily Identify And Improve The Bad Points
You can’t guarantee that your sales process will satisfy customers at every stage. The marketing funnel will help reduce the lowest customer drop rate. In each stage, the target group has similarities, when making a marketing strategy for that group, the strategy will be intensive and effective. Through each stage of the funnel, you also evaluate the bad points that affect the customer experience to have the right improvement plans.
High Measuring Ability
From the starting stage to becoming a customer, each stage of the transition you will know how many customers make it to the next stage and how many do not. Through this number, you will calculate at what stage you need to invest and improve to achieve the desired results.
The Popular Funnel Types
Inbound Marketing
The value funnel consists of 4 processes: Finding customers > Connecting customers > Filtering customers into 1 group > Conversion.
The strength of the model is that instead of focusing on one customer and trying to convert, the funnel filters people into distinct groups. Marketers will focus on that group of common traits, giving them a lot of value to convert that group into leads.
Webinar Marketing Funnel
A popular model with marketers, this funnel attracts customers through advertising channels to lead customers to seminars and courses. Convertibility is incorporated in those program contents.
The key point here is to create a touch point for customers, your content must really touch customers. Bring practical and useful values to customers. The satisfactory formula of “compelling content + engaging topics + impressive conversion highlights” will help marketers approach customers closest to them.
Ads Marketing Video Funnel
This model is suitable for small businesses, it works based on running video ads on Facebook. Retarget the audience who watched the video to close the order.
This model has the advantage of helping to quickly increase the number of customers, find many new customers, and expand the market of customers who want to buy products/services. However, the big disadvantage of this model is that it consumes a lot of advertising budget of the business. Businesses should test ads before officially implementing a marketing campaign.
Opt-in Funnel
The OPT-In funnel model is considered to be the most effective in finding quality customers, customers with needs, decisions and finances. OPT-In funnel is similar to the Webinar funnel, this funnel uses form filling to get information from customers. Based on the small values given such as blogs, vouchers, and download documents on the website to get customer information.
Sales Funnel
The sales model accelerates sales by launching discount codes to encourage users to use, the potential audience is all new and old customers. Every customer is attracted by attractive discount codes, the deeper the discount will stimulate customers to buy more. In addition, this model focuses on improving product quality with good prices and using gifts for customers.
The Steps To Build An Effective Marketing Funnel
- Step 1: Identify Customer Needs
To get customers into the first stage of the funnel, you must identify the customer’s need and want and address it. Thus, the rate of people entering the next stage is high, and becoming loyal customers is effective.
- Step 2: Research Information
Once you have seen the existing problem that needs to be solved, you must research based on that information to find a solution to build attractive and attractive content. At this step, customers will focus on your content.
- Step 3: Provide An Implementation Plan
When designing a draft strategy in your plan, you need to take steps to test and compare the effectiveness of the plan. In order to choose the best implementation plan, comparing and testing is necessary to help build a more effective marketing funnel.
- Step 4: Customer Shopping Stage
Customers have begun to trust and choose to buy from you, it will all be determined by you building convincing Content Marketing.
- Step 3: Observe Post-Purchase Behavior
Even if the customer has already made a purchase, you must not neglect to make the customer happy. As such, new customers keep coming back and recommending the brand to others.
Thank you so much for staying with my article. Hopefully, this post will give you some ideas on designing a marketing funnel to turn visitors into buyers. See you in the next post!
