Google-Released Tips To Optimize Website Images For SEO
Google has updated its website image optimization guidelines to improve rankings in search results. That is a big improvement!
The new update will make your images rank better, position them in the results and make them voice-friendly. Therefore, this is how SEO images on Google, can bring more traffic to the site.
Table of contents
Website Images Optimization Tips
In order to optimize the images for your website and SEO score, you should:
- Provide good context:
Ensure the image is relevant to the content. Because the text of the content will affect how Google interprets that image.
- Optimize image position:
That is to make the text and related images consistent with a position. Adding comments is the best way to do this. Besides, the other way is to add images near the top of the page.
- Create high-quality information for the site:
Google considers the quality of content to be part of the image ranking process.
- Create a device-friendly website:
Google reveals that users search for images more on mobile devices than they do on desktop computers. This means it is important to be mobile-friendly to better rank and take advantage of traffic.
- Create a good URL structure for images:
This is an interesting SEO tip, very useful for ranking images. Google uses the file path and file name to better understand and rank images. That is the actual ranking factor that Google is sharing.
The Top Techniques:
The Google Support page goes on and provides advice on image SEO techniques to achieve better rankings. Here are the details:
Check the title and page description
Google confirms that it uses the title element and the meta tag as part of its image search algorithm. This does not mean that they are ranking factors. Which title and meta can help users decide whether or not to click.
Although it has been previously understood that title tags are important, it is an interesting revelation that meta description plays a role. Here’s what the new Google Image Search Support page says:
This is a new statement on the Google Image Search Suppor page: “Google Images automatically creates titles and excerpts to best explain each result and how it relates to user queries… We use a number of sources. different for this information, including descriptive information in the title and meta tags. ”
Add structured data to optimize website images
Structured data plays a role in voice search, an important field of search. Google’s Voice Assistant is currently integrated in more than 5,000 devices.
Here’s what the Google support page states:
If you include structured data, images may display as special results (Rich Results). Rich Result is a new name used by Google to call all special results or new features on the search results table including rich snippets, rich cards, and enriched results.
SEO consultant for image search
Besides the tips above, don’t forget:
- Optimize image size for speed
- Optimize images for sharpness
- Use descriptive titles, captions, alt text, image names, etc.
- Use an XML Image Sitemap
- Safe SEO
In short, SEO in general and image SEO are always changing and improving over time. When you get new information from Google in a timely manner, you’ll optimize at the right time. And the opportunity to improve, even surpass in terms of ranking is entirely possible.
Thank You For Reading!
