Join me to find out the following article, to better understand the concept as well as the process of evergreen content creation.
Evergreen content is considered one of the valuable content types that bring success to a long-term SEO strategy. Besides satisfying and satisfying users’ search intent continuously and often, it also drives valuable search traffic to the website.
Table of contents
What Is Evergreen Content?
Evergreen content describes the level of interest and searches demand on a certain issue that is continuous and sustainable over time.
Specifically, no matter where at any time of the year, there are still people who want to know the content surrounding this topic. And the information contained in that content is always fresh for those looking for answers or wanting to learn more.
So, knowing how to effectively leverage evergreen content will help you increase the success rate of your SEO strategy. At the same time, it also becomes the basis for driving traffic to other articles published by you.
What Type Of Content Is Not Considered Evergreen Content?
There are quite a few people who are still confused about defining evergreen content for planning and implementing a content strategy. Here are the types of content that are not Evergreen content:
- Posts and articles
- Notice of products and services
- Outdated research data, statistics, and trends
- Seasonal content (related to specific events or holidays, etc.)
- Content about current trends
They don’t fall under evergreen content because the piece of content loses interest after a certain amount of time. Rather, they need to find them is not continuous and regular.
However, that doesn’t mean you should ignore these types of content in your SEO strategy. Simply because it also serves a different purpose and user approach than evergreen content.
Discover Some Common Types
Evergreen content includes the following categories:
- How
- List
- Top tips
- Product Reviews
- Instructions for detailed information
- Content Pillars
- Videotapes
- Interview
- Shopping guide
- Glossary of terms
- Frequently asked questions
- Case study
- Research
- Checklist
- Tools and Calculators
Each type serves a different purpose, contributing to building your SEO strategy comprehensively and objectively.
However, you need to know that these are just the categories for you to choose from, it is essential that you identify evergreen topics relevant to your industry. From there, access the types of content that I mentioned above.
The Importance Of Evergreen Content Creation For SEO
Evergreen content can help you climb to the top of competitive keywords on Serps and increase traffic sustainably. However, you will need a certain amount of time for evergreen content to rank high.
You have to understand that not every valuable, quality, regular content that is searched by many people will take you to the top of Google results. Because it depends on many other factors such as whether your website has the authority to publish that content.
To simplify this problem, you can imagine that when someone discusses scientific knowledge, no one listens. But if an industry expert mentions scientific knowledge, the value of the content has been raised to a new level. The same goes for the content on the website.
Most businesses, after creating a lot of evergreen content, will actively promote signals such as building a link-building strategy and promoting to their audience. Of course, it will take a lot of time and money to increase visibility for users and be ranked by Google at the top of search results. This is extremely beneficial for your website in the long run, especially since maintaining rankings now will be less expensive than before.
The Marketing insider Group itself has demonstrated the importance of Evergreen content by providing data on its dual impact. Specifically, they also came to the following conclusions:
In the image above, you can see the results of evergreen content reaching very few readers from the first months. In the following months, the number of visits continuously increased, which shows that building evergreen content is extremely useful in driving traffics and leads.
The Process Of Creating Evergreen Content
After you have differentiated between evergreen and non-evergreen content, start researching and creating sustainable topics. This is also considered a process, helping you drive user traffic, and improve rankings on SERPs results.
Have Content Ideas
With any content posted on the website to reach more customers, ideas are indispensable. It requires a high thinking ability to see the problem in the actual context and what can happen in the future. So where do you need to start?
Here are some suggestions to help you come up with content ideas through researching topics and keywords:
- Research your competitors’ keyword lists.
- Search trends on Google Trends.
- Use keyword research tools.
After you have made a list of topics and keywords, you need to choose which keyword topics will give you the opportunity to reach the most potential customers. This process is also known as filtering, specifically: you will filter by topic group, keyword search volume, and difficulty. Of course, you will not be able to ignore keyword research tools like Ahrefs, SemRush…
Some of the standard elements required for topic and keyword selection are:
- Keywords with the highest search volume.
- The ability to compete for keywords with competitors.
- Target keywords with low keyword difficulty.
Finally, you will arrange keywords under which pillar topics to facilitate the link-building process later.
The Plan For Evergreen Content Creation
Once you’ve determined what evergreen content you need to create, you’ll delegate the task to Content Marketing. However, you need to ensure a few key requirements to include in the content:
Specifically: The content of the article must be full of ideas, and the outline is better than the top-ranked websites. Above all, the presentation text needs to respond properly to the user’s search intent, clear and easy to understand. The article needs to meet all SEO standards.
In addition, you also have to set the expected time to complete them, thereby dividing the work so that it is reasonable.
Optimizing Evergreen Content
We all know that Google always puts user experience first. Therefore, all content created, including Evergreen content, must also be solution-oriented for users.
You can compare your article with the top 5 ranking websites on Google for your target keyword. This helps you to know if your article is better than theirs or not, if not, it needs to be added and improved.
In addition, you also need to make sure the evergreen content has proper internal and external link building. As well as the standard Onpage SEO factors (including title, keyword density, images, and videos if any)…
Currently, most websites use a plugin that supports on-page SEO optimization, so you don’t need to worry too much about reviewing and evaluating post content in the traditional way. Some typical plugins used by many website administrators today are Rank Math, Yoast Seo, etc.
Promote The Content
As we have mentioned in many previous articles, it is not enough to publish content to the site, there is still a lot of work that you need to do.
Assuming your website is not strong enough, it is in the process of being built and developed, it is very rare to post articles with a lot of traffic. Therefore, you cannot ignore the process of promoting content through social networking platforms, or paying for tools like Google…
In addition, it also requires many different tactics that you must learn on your own if you want long-term SEO for your current and future business goals.
That being said, Evergreen content is a type of content that contributes to the success of a long-term SEO strategy. However, instead of focusing entirely on creating and building them, you should diversify your content. If you have any questions, leave a comment below the article, I will try to respond as soon as possible! Thank you for reading the post!
