What Is Keyword Relevance & How Important Is It?

Keyword Relevance: What & How Important It Is

SEOers spend a lot of time studying the minutiae of their website data. They are still busy with conversion analysis, keyword optimization, volume, and cost per click. In that case, they have a hard time not seeing the root problem.

Maybe it’s time to take a step back. Look at your overall content and ask yourself two questions:

• Does my content do a good job of covering all relevant topics?
• Does it signal to Google that I’m an authority in my industry?

The Definition

Keyword Relevance refers to the relevance of a keyword or phrase used in the content of each web page. Search engines use keyword relevance to determine the most relevant content to return to searchers in the SERP results.

However, Keyword Relevancy is more than just choosing terms that are applicable to your content, although it is a must. What’s more than that is the use of all relevant terms and topics in your content.

Why Keyword Relevancy And Topic Comprehensiveness Are Important

One school of thought on SEO says that you should focus on your best ranking keywords and create keyword-specific pages. While it’s a good strategy, it’s still not enough. If you want to rank for a competitive keyword phrase, you need to have multiple pages that cover that term and its related topics.

Google’s search algorithms don’t just use keywords to gauge the semantic meaning behind content. It also collects user data to analyze the journey people take from search query to the right content destination.

Thus, comprehensive topic coverage and relevant content send both direct and indirect signals to search engines. Google helps you rank when you focus on relevancy. It will then reward you further when searchers recognize the value you provide. That leads to an exponential ranking improvement.

Search Engines and Keyword Relevancy

Industry experts and Google itself encourage marketers to write high-quality content. Focus on your target audience. But you must determine which topics are relevant to your target market.

Google is definitely calculating relevance and scoring it in a quantitative way. These relevancy calculations are core to determining Authority, Page Rank, their internal engine match synonyms, and more.

Google does not provide clear instructions on how to model relevance. So marketers need to find a way around it when developing a content strategy. As Hubspot pointed out, a good method to determine semantic relevance is to build a Topic Cluster (content organized in a broad and Deep covered topic clustering model).

How to Create Relevant Topics and Keywords in Your Content

Today’s SEO tools also don’t provide relevancy-based metrics. Great keyword research tools like SEMRush and Ahrefs return keywords with certain relevancy but they cannot quantify relevance. So their data can only be sorted on the search volume.

But there is another problem related to how to generate relevant keywords. The easiest way for the keyword tool to generate suggestions is to look at the seed phrase you entered. Then expand it to a list of relevant keywords that contain the seed. Campaigns based on long tail keywords have always relied on this type of extension.

However, with Google moving towards semantic search. It has made adjustments to the way Search Engine Results Pages (SERPs) are listed. Google is currently aggregating the results, which means it shows the same SERP for multiple long-tail keywords.

Semantic keyword analysis in two important ways:

• Find topic-related keywords that don’t necessarily contain the original phrase.
• Finding sub-topics for each relevant keyword, you need to find a list of relevant sub-topics, measuring relevance by topic. The list includes about 10-20 semantically related subtopics, sorted by relevance. So you know the most important topics to focus on.

To be clear, we’re not talking about keyword density; that’s not even a big deal in 2022. Unless you end up keyword stuffing, in which case it could have a negative impact. Instead, what the proposed distribution does is provide context for how topics should be combined naturally. Remember that a topic can be important even if it is not covered often.

These variations include keyword phrases. Variations can be helpful in adding variety to your writing to engage your audience even more.

When you create content that engages a relevant audience, that content is more likely to deliver real results for your bottom line. A central question in organic search marketing is conversions: do you drive pageviews on your site, but how many visitors will convert into customers? By prioritizing relevance, you’re more likely to attract the right audience who will actually buy your products and services.

How To Insert Relevant Keywords To Your Content

Avoid Focusing On Keywords In The First Place

Before thinking about SEO optimization, it is better to focus on your target audience. First, you must learn about new customers from existing customers.

Before using tools and creating spreadsheets, you must have real empathy and understand the customers you serve and understand their point of view.

Create Seed List

With the information, you get in the first step, like understanding your customer’s preferences and needs. It’s best to brainstorm and create a seed keyword list of phrases and words to effectively describe core services.

Collect Current Keyword Data for Websites

Make a list of what’s currently driving traffic to your site using Google Search Console’s click and ranking data feature for the data you have.

Expand Your List Using Keyword Tools

Next, expand the list you created from the steps above by searching for new keyword groups, popular modifiers, long-tail permutations, and alternative terms. You can use the keyword research tool in this context because it is very useful.

Matching Terms On The Basis Of Search Intent

Pair keywords to make them easier for you and others to understand. It can be done by grouping keywords considering audience type, funnel stage, or other ways of matching.

Keyword Mapping

Choose 1-4 main keywords to target each page on the basis of a careful balance between keyword relevance, search volume, and difficulty. This must be practiced in order to consider organic SERP visibility.

Once it is defined, look for semantically related and long-tail modifier terms to support the main keywords.

Repeat The Process

After implementing your keyword strategy, Google has enough time to reach out, and you can use this time to crawl, filter, and iterate. They don’t consider search engine optimization.

Keyword relevance is still important even today. Therefore, it is essential to choose the right keywords, which are relevant and most relevant to searcher’s intent for your content. And don’t forget to optimize your content for these related keywords.

Good luck!